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WORK THAT WORKS

CANCER

RESEARCH UK

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Job Title

Cancer Research UK

Client

Synopsis

Installing signage and branding at Cancer Research UK Warrington Regional Distribution Centre

Location

Warrington

INTRODUCTION

At N3 Display Graphics, as a Bristol based signage and exhibition display company, serving our clients nationwide, we consider ourselves privileged to work with Cancer Research UK (CRUK) on awe-inspiring projects at many of their sites. We recently branded the Warrington Regional Distribution Centre.



Our goal was to infuse the facility with CRUK's core values, vision, and history, creating an environment that not only echoes the brand's identity but also instils a sense of purpose among staff and visitors. In this blog piece, we will delve into the significance of sharing these elements and the meticulous work we undertook to install the signs and graphics, bringing CRUK's essence to life.

The Significance of Sharing Values, Vision, and History:

An organisation's values, vision, and history are the bedrock upon which its mission stands. For CRUK, a trailblazer in cancer research and support, these elements hold immense importance:


  1. Inspiring a Collective Purpose: By prominently featuring CRUK's values throughout the distribution centre, we aimed to inspire every individual who walks through its doors. The values foster unity, a shared purpose, and a powerful commitment to driving the fight against cancer.
  2. Embodying the Vision: A clear focus on CRUK's vision helps staff and visitors understand the organisation's future goals. It creates a sense of direction and encourages everyone to work together towards a common aspiration.
  3. Honouring the Legacy: Sharing CRUK's history celebrates the journey of dedication and success in the battle against cancer. This fosters trust among stakeholders and encourages continued support for the charity's life-saving initiatives.

The Work of Installing Signs and Graphics:

Our journey to transform the Warrington Regional Distribution Centre began with an initial site visit to understand the space and its potential. From there, we shared our findings with the design team at CRUK who provided back designs. It was then over to our team to execute each aspect of the branding:


  1. Exterior Signage: We added large tray signs to the exterior, with CRUK's branding at the entrance, goods in, and goods out loading bays. These impactful signs serve as a visual welcome, immediately aligning visitors with CRUK's brand.
  2. Reception: Inside the reception area, we used digital printed wallpaper with Drytac's ReTac canvas finish, in CRUK's brand blue colour.
  3. Timeline: To share CRUK's history, we installed a timeline in vinyl displayed in one of the corridors. This engaging feature takes visitors on a journey through CRUK's milestones, from humble beginnings to global prominence.
  4. A Striking Warehouse Wall: The main warehouse wall was transformed into a canvas of inspiration. We utilised Drytac's Polar Grip vinyl to create four large full-height graphics. These stunning graphics, incorporating striking photography, merge seamlessly with the brickwork, evoking a powerful visual impact.

CONCLUSION

Our work with Cancer Research UK for the Warrington Regional Distribution Centre was a journey of purpose and dedication. By integrating CRUK's core values, vision, and history throughout the space, we have created an environment that radiates inspiration and hope.

From the moment staff and visitors approach the facility and step into the reception, to their journey through the corridors and the mesmerising warehouse wall, they are greeted by the spirit of CRUK's relentless pursuit of a cancer-free future.

We believe that the power of sharing values, vision, and history lies not only in honouring the past but also in lighting the way forward. As we reflect on this project, we stand proud of our contribution to strengthening CRUK's identity and mission, leaving a lasting legacy in the fight against cancer.

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